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Hyundai has filed trademark applications with the World IPO and EUIPO for the name "Bayon". It's filed for use with "Automobiles; sports cars; vans (vehicles); trucks; motor buses; electric vehicles; parts and accessories for automobiles" which means it could be a new model. If that's true then the question becomes, is it for Hyundai or Kia?

World IPO:

EUIPO:
https://euipo.europa.eu/eSearch/#details/trademarks/018239924

Hyundai Bayon Trademark EUIPO

Hyundai Bayon Trademark WIPO
 
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